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What is NOGGIN's Get Ready to Read Campaign?
NOGGIN’s Get Ready to Read campaign is dedicated to building early literacy skills and awareness. Studies show that the number of books in the house is correlated with a child's ability to read and achieve academically.
Only 1 out of every 300 children from low-income families owns a book of their own. It's amazing that something as simple as a book can make such a big difference, and yet so many children do not have books.
NOGGIN is delivering on its mission to be like preschool on TV by committing to help these children and by making childhood literacy a curriculum priority. In partnership with First Book, we will use our TV network, Web site, and outreach to put books in the hands of kids who need them.
What is First Book?
First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. The primary goal of First Book is to work with existing literacy programs to distribute new books to children who, for economic reasons, have little or no access to books.
First Book, founded in 1992, distributed approximately 12,000 books in three communities in its first year, and today has provided more than 50 million new books to children in need in hundreds of communities nationwide.